For busy Individuals and Families who want healthy fruits, Fruitly is a subscription-based fruit delivery company that delivers farm-fresh fruits once per week.

Fruitly allows Customers to choose a package type, tell us where to deliver weekly (we deliver only on weekends) and set up monthly recurring payments. They get to enjoy enough healthy and juicy fruits for a whole week, every week! Subscriptions can be cancelled or paused. This gives the user flexible options in case they are not around in a particular week.

Target audience
Farmers/Middlemen: Fruit Famers
Shoppers: The target audience
Logistics company: Delivery agent/agencies

I interviewed 16 people (Calls, interviews and chats) about their view of this service and if they have existing worries about getting their favourite fruit. The target audience was the working-class, business owners and students.
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The results are are divided into 3 main painpoints:
Trust issues: Many have seen videos about the poor preservation techniques fruit sellers use and they find it difficult to patronise fruit vendors
Time: Busy professionals want to buy fruits but are too busy to spare time to do grocery shopping.
Quality packaging: Respondents thinks fruits aren’t packaged properly and the mode of transportation means fruits aren’t always fresh